Yamaha signs leading Bollywood actress Deepika Padukone to endorse its scooter

Yamaha Scooters has made a name for itself with their range of motorcycles with Bollywood heartthrob John Abraham as its brand ambassador. Now, as the company gets ready to foray into the Indian Scooter Market they have signed up Bollywood diva Deepika Padukone to star in their new scooter commercial. Ms. Padukone is well known for her feminine and vivacious outlook to life and is hence an ideal choice to project Yamaha Scooters while specially targeting the under 24 year female population.

Ms. Padukone will be starring in these scooter commercials and along with her on-screen appeal to the youth in the country will bring out the sporty and stylish scooter in a better light. Besides this, Padukone's status in the film industry matches positioning of Yamaha Scooters in the two wheeler industry.

Initially Deepika Padukone will endorse Yamaha Ray which is a stylish, sporty and cool bike which will surely appeal to its younger segment of buyers who also relate to Deepika's sense of style, beauty and cool attitude on screen and off screen. The company is targeting young Indian woman and expects this segment of customers to form their core buyers for their Yamaha Ray and other such scooters which may be launched in the future.

India Yamaha Motor Pvt. Ltd.

Yamaha made its initial foray into India in 1985. In August 2001, Yamaha India became a 100% subsidiary of Yamaha Motor Co., Ltd, Japan (YMC). In 2008, Mitsui & Co., Ltd. entered into an agreement with YMC to become a joint-investor in the motorcycle manufacturing company "India Yamaha Motor Private Limited (IYM)".

IYM operates from its state-of-the-art manufacturing units at Surajpur in Uttar Pradesh & Faridabad in Haryana and produces motorcycles both for domestic & export markets. With a strong workforce of more than 2,000 employees, IYM is highly customer-driven and has a countrywide network of over 400 dealers. Presently, its product portfolio includes VMAX (1,679cc), MT01 (1,670cc), YZF-R1 (998cc), FZ1 (998cc), Fazer (153cc), FZ-S (153cc), FZ (153cc), SZ, SZ-X & SZ-R (153cc), YZF-R15 Version 2.0 (150cc), SS125 (123cc), YBR 125 (123cc), YBR 110 (106cc) and Crux (106cc).